Doubling Enrollment for an EdTech Platform
This case study reveals how a data-first approach to performance marketing can slash acquisition costs and dramatically increase lead quality, resulting in exponential growth for a competitive B2B service.
Client Overview:
Coursemine is a premier European EdTech platform offering professional certification courses for the technology and business sectors. They faced intense competition for high-quality leads in a crowded market.
The Challenge:
Coursemine’s growth was stagnating due to an extremely high Cost Per Lead (CPL) on traditional search and social ad platforms. They were generating a high volume of low-intent leads (e.g., e-book downloads) that rarely converted into actual student enrollments, straining their sales team and marketing budget.
Solution And Results:
Our Solution:
Traffic2Lead shifted the focus from lead volume to lead quality by implementing a strategy rooted in data analysis and precise targeting.
Strategic Publisher Partnerships: We activated influential tech career bloggers and respected industry leaders from our affiliate network. They promoted Coursemine’s flagship courses to their highly engaged audiences, driving warm, qualified leads who already trusted the source of the recommendation.
Audience Data Analysis: We began with a deep dive into Coursemine’s existing customer data to build a robust Ideal Customer Profile. We identified key data signals—such as professional seniority, specific industries, and online browsing behavior—that correlated with a high likelihood of enrollment.
Programmatic Lead Generation: Using these data insights, we launched a programmatic campaign targeting qualified professionals on niche industry websites, tech forums, and exclusive business publications. The campaign was optimized to a strict CPL model, where a “lead” was defined as a completed application for a course consultation.
The Results:
Our data-driven approach completely revitalized Coursemine’s lead generation pipeline and delivered outstanding ROI.
- 50% Reduction in Cost Per Lead (CPL) within the first four months.
- 90% Increase in the Lead-to-Enrollment Rate, signifying a massive improvement in lead quality.
- A 2x increase in new student enrollments attributed to our campaigns quarter-over-quarter.
- Our channels were recognized as the most profitable marketing initiative in their H1 2025 business review.
