This case study demonstrates how a targeted, multi-channel performance strategy transformed a client’s user acquisition model, shifting focus from expensive clicks to high-value, converting customers.
Client Overview:
FinFlow, a Berlin-based startup, offers a mobile app for automated personal finance management. After a successful funding round, they needed to scale user acquisition efficiently.
The Challenge:
FinFlow was struggling with a high Cost Per Install (CPI) from their broad social media campaigns. More importantly, a low percentage of new users were completing the in-app onboarding to become active subscribers. They needed a partner to deliver not just installs, but high-intent users who would generate long-term value.
Solution And Results:
Our Solution:
Traffic2Lead replaced their broad awareness strategy with a precise, multi-channel performance model focused on measurable actions.
Creative & Funnel Optimization: We A/B tested multiple ad creatives and landing pages, discovering that messaging focused on “automated savings” converted 60% better than messaging about “investment tracking.” We provided this insight to the client to optimize their app store listing.
Programmatic Advertising (CPA): We launched a data-driven programmatic campaign targeting users on finance news portals, investment blogs, and budgeting forums. The campaign was optimized for a Cost Per Action (CPA) model, with the “action” being successful user onboarding.
Affiliate Network Activation: We onboarded FinFlow’s offer to our exclusive network of high-performing financial influencers and content publishers. This drove installs from trusted sources, resulting in higher-quality users who were pre-qualified by the content they consumed.
The Results:
Our performance-focused strategy delivered a dramatic turnaround in user acquisition efficiency and quality within the first three months (Q2 2025).
- 40% Reduction in Effective CPI: By focusing on high-intent channels, we lowered the average cost to acquire a quality user.
- 75% Increase in User Onboarding Rate: Users acquired through our campaigns were significantly more likely to become active app subscribers.
- 15,000+ Qualified Users acquired in the first quarter, exceeding the client’s initial target by 25%.
- Positive Return On Ad Spend (ROAS) was achieved within 60 days, proving the sustainable value of our performance model.
