A Full-Funnel Strategy for a Sustainable Fashion Brand
This case study showcases how a multi-layered performance strategy elevated a niche e-commerce brand, building widespread brand awareness, driving high-quality traffic, and converting that attention into record-breaking sales.
Client Overview:
TerraThreads is a Berlin-based e-commerce brand specializing in ethically sourced, sustainable apparel. They had a strong brand mission but needed to expand their reach to grow.
The Challenge:
Despite a beautiful product line, TerraThreads was struggling to break through the noise of the fast-fashion market. Their website traffic was flat, brand recognition was low outside a small community, and their Customer Acquisition Cost (CAC) was too high to scale profitably. They needed a partner to build a sustainable growth engine.
Our Solution:
Traffic2Lead developed a full-funnel digital strategy designed to build brand affinity, generate qualified leads, and drive sales efficiently.
- Top-Funnel Brand Awareness (Traffic): We launched a programmatic display and video campaign targeting audiences interested in sustainable living, ethical fashion, and eco-conscious consumerism. The creative focused on telling the TerraThreads story to build an emotional connection and drive initial website visits.
- Mid-Funnel Consideration (Leads): We activated key fashion and lifestyle publishers from our affiliate network to create authentic reviews and style guides featuring TerraThreads products. This initiative built powerful social proof and generated high-quality leads through newsletter sign-ups for exclusive collection previews.
- Bottom-Funnel Conversion (Growth): A dynamic retargeting campaign was implemented across the web. Previous website visitors were shown the exact products they had viewed, along with compelling user-generated content (UGC) and limited-time offers to secure the conversion.
The Results:
Our integrated approach transformed TerraThreads’ digital presence and sales figures over a six-month period.
- A record-breaking Q4, leading to their first-ever “sold out” collection and solidifying their position as a rising star in sustainable fashion.
- 400% Increase in qualified website traffic, establishing a consistent flow of new potential customers.
- 50,000+ new leads captured for their email marketing and community-building efforts.
- 35% Reduction in overall Customer Acquisition Cost (CAC) by optimizing the channel mix.
