For advertisers

Agree the price per lead. Then hold us to it.

We write down what a qualified lead looks like, what it costs, and how it’s delivered. Then we buy traffic against that number and credit anything your team rejects.

Get a free lead-gen audit

What’s included

  • A written lead definition: geo, vertical, qualification criteria, price per accepted lead
  • Source-level attribution on every lead, so you can see which placement produced it
  • Rejection window with credits for leads that fail your criteria
  • Delivery by CRM webhook, API, or CSV — whatever your sales team already uses
  • Weekly reporting on volume, accept rate, and effective cost per accepted lead

What you won’t get

  • Retainers billed regardless of results
  • Impression and click reporting dressed up as performance
  • Shared leads resold to your competitors
  • Locked-in annual contracts

Onboarding

From first call to scaled campaign.

Marketing team reviewing a Traffic2Lead campaign dashboard with rising lead volume and cost-per-lead gauge
  1. 01

    Scoping call (30 min)

    Your vertical, geo, current cost per lead, and what your sales team counts as qualified.

  2. 02

    Test campaign

    A capped volume test at an agreed CPL so you can measure accept rate before committing.

  3. 03

    Scale the winners

    We cut sources below your accept-rate threshold and push budget into the ones above it.

Questions advertisers ask

How is a lead priced?
On CPL or CPA, agreed before launch and based on your vertical, geo, and qualification criteria. You pay per accepted lead — not per click or impression.
What happens to leads my team rejects?
Leads that fail the agreed criteria inside the rejection window are credited against your next invoice. Rejection reasons feed back into targeting.
How fast can a campaign go live?
Typically within one to two weeks of agreeing the lead definition and tracking setup.
Are leads exclusive?
Yes. Leads generated for your campaign are delivered to you only.

Tell us your target cost per lead.

We’ll tell you whether it’s realistic in your vertical, and what volume we think we can deliver at that price.

Request a lead-gen audit

Four fields. We'll come back with a target CPL and expected volume.

Four fields, no obligation. We reply within one business day.